Transform Digital Advertising with Weather-Responsive Campaigns
How it works
4 easy steps to automate your Ads
1.
Select your campaign or ad set
Haymaker connects securely to platforms like Meta to pause or activate your digitial ads.
2.
Tell us what you're advertising
A rooftop bar in Barcelona? A cosy café in Oslo?
Beginners rock climbing in Yosemite? Or leisurely bike tours in the Loire Valley?
3.
Set a Minimum Score
Do you want to wait until conditions are just right?
Or only avoid the worst times?
4.
Continous Weather Monitoring
We monitor upcoming weather conditions and optimize ad timing to coincide with the most favorable weather conditions for your audience.
Our intelligent system ensures your campaigns achieve maximum impact with minimal effort on your part.
Real Life Examples
See Haymaker in Action: Automating Ads for Maximum Impact
8 / 10
11 hours, 11 minutes ago
The weather forecast for whale watching in Cape Town for today shows partially cloudy conditions with little to no precipitation and fairly gentle winds during the daylight hours, which is ideal for such activities. This provides a high visibility and comfort level for participants, leading to a good likelihood of a positive experience. However, wind conditions and cloud cover can impact whale sightings and overall experience slightly, hence the score isn't a perfect 10.
Next evaluation in:
48 minutes
Minimum score:
7/10
8 / 10
5 hours, 11 minutes ago
Given the weather forecast for Prague shows cloudy conditions with periods of rain over the next couple of days, tourists may be discouraged from outdoor activities and sightseeing. This makes it an excellent opportunity to advertise indoor entertainment options such as escape rooms. The slight deductions in the score are due to the fact that some tourists might still proceed with sightseeing in light rain or might have pre-planned activities, slightly reducing the potential impact of the ad.
Next evaluation in:
6 hours, 48 minutes
Minimum score:
7/10
6 / 10
1 hour, 6 minutes ago
The weather in Portland, Oregon is turning overcast with cool temperatures, which could potentially prompt casual gardeners to prepare for the upcoming planting season. Overcast and cooler days can be suitable for working outdoors and may increase interest in purchasing gardening supplies. Additionally, the expected rain in the forecast is beneficial for gardening, as it signifies that planting can be timed with the natural watering provided by the rain, which can be a selling point. However, the heavy rain expected in the evenings could deter outdoor activities, including gardening, which could impact the effectiveness of advertising gardening supplies.
Next evaluation in:
10 hours, 53 minutes
Minimum score:
8/10
4 / 10
46 minutes ago
The score reflects the less than ideal conditions for open-top bus rides in London. The current weather indicates rain with 100% cloud coverage and moderate wind speed, which generally makes open-top bus tours less pleasant for passengers as they can get wet and cold. However, by the evening, the weather is expected to improve with partly cloudy conditions and no precipitation forecasted, which would make the experience more enjoyable. Hence, during midday and early afternoon, the score would be lower, but it improves slightly as the day progresses.
Next evaluation in:
5 hours, 13 minutes
Minimum score:
8/10
Try it yourself
Test your own campaign for free
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/ 10
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Pricing
Simple, Pay as you go Pricing
Price per Automation
$ 0.30 / day
Excluding local taxes
Included in the price
Continuous monitoring of weather conditions to ensure your ads are activated at the most opportune moments and paused during less favorable times, maximizing the effectiveness of your marketing budget.
- Pay only for what you use, no upfront payments
- Charges applied monthly
- Cancel or disable at any time
- $0.30 per day is approximately $9 a month
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